"All potential entrepreneurs should read this book. It gives
a step-by-pitfall account of what they are up against, while encouraging
the journey. They can learn from David's experience rather than go
into the unknown blindly."
Tim Draper, Draper Fisher Jurvetson
"This book de-mystifies the process of launching a technology
startup---and shows that you don't need a huge budget to build serious
Frederick M. Hoar, Dean's Executive Professor of Marketing, Santa
Cruz Sentinel Article, June 11, 2003.
"How refreshing to finally read that, indeed, the emperor wears
no clothes. In this terrible market of company implosions, lost
investor value, business repositioning and severe throttle-backs,
it is an important lesson learned for all of us that not all companies
are designed to go public. David's book is right...if management
only thinks IPO from the beginning, then the company may be lost.
Use this book as a roadmap, and that won't happen to you......"
Mark White, White and Lee
"Great book. I was given this book by the author and have constantly
used it everyday since. Here is a book that is extremely useful,
creative, fun and informative. It puts what I know from years of
failure, read 'experience', into a visual road map for the inexperienced.
If you buy it, it will be your road map on what to do."
Richard H Kraus, H&K Ventures
"David has created an invaluable resource for entrepreneurs
who are serious about climbing the learning curve to effective management
of a startup company. The margin for error in building new businesses
has been severely reduced in recent years and an entrepreneur must
choose wisely when deciding which path to take their company down.
Zero-to-IPO serves as truly valuable resource in helping startups
find a path to success. David's book has the potential to help many
entrepreneurs get and stay ahead of the game in these hyper-competitive
John Williamson, COO & Director of Entrepreneur
Coaching, The Enterprise Network (TEN)