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Overview Page

Preparing for your Journey
Figuring out where you are, where you're going and how to get there.

The Long Haul from

Roadmap and travel guide to the each of the four stages of growth.

The Short Sprint from
Zero-to-Asset Sale

Building a company to sell for a profit.

The Slippery Slope to Shutdown
Understanding how a cash crisis develops, how to raise funds, cut costs and avoid bankruptcy.

Valuing the Company
Figuring out what the company is worth.

Negotiating the Deal
Getting what you want through negotiation.

The Fundraising Process
How to raise funds from investors.

Selling the Company
The M&A Process: step-by-step guide to selling your company.

Every Journey Tells a Story
The various routes your journey could take.

Resource Guide
Directories of investors, advisors, agencies & other resources.

The Fundraising Process watch movie | read endorsements

Raising money for your startup is not a black art, a magic trick or a secret gift that’s bestowed on the chosen few. Successful fundraising is not restricted to the educated, the young, the beautiful, the cool or the famous. It’s a process that takes planning, hard work and more than a little luck.

"Fundraising doesn’t happen overnight. There’s a gestation period of around 9 months. The process of raising a round of funding, selling your company or having a baby all take around the same length of time. All three processes are kicked off in a similar way—with the creation of a ‘team’, they then go through several distinct phases and, after one or more ‘near-death’ experiences, they all conclude with some form of painful, stressful event.

Unfortunately, the fundraising process doesn’t always conclude with the closing of a round of funding—it often concludes with the company running out of cash and shutting down. You’re going to have to inject a tremendous amount of energy and perseverance to prevent the process from grinding to a halt."

This section covers these and other topics in some detail:

  • The Fundraising Process
  • The Fundraising Team
  • Hiring a Professional Fundraiser
  • Formulating the Pitch
  • Approaching Investors
  • Presenting to Investors
  • Negotiating the Deal
  • Term Sheets